Calexo is a design-forward cannabis beverage brand focused on elevating mood and creativity through low-dose, artfully branded products.

Project Scope
Brought creative cohesion to Calexo’s brand and digital presence through editorial strategy, storytelling, and cross-functional collaboration.

What I Did

• Led editorial and brand workshops to define tone, positioning, and visual direction.

• Developed brand messaging and editorial guidelines to support future content creation.

• Wrote website copy and built out a blog content plan aligned with brand voice.

• Managed timelines, stakeholder feedback, and creative production across teams.

• Supported brand photography and helped shape visual storytelling across channels.

Results
Launched Calexo’s first site with a unified editorial and visual strategy—earning an Awwwards nomination and helping establish the brand’s distinct voice in the cannabis market.