Content Strategy & Full-Site Production | Better Good Creative Studio

Significo is a healthtech company creating personalized digital care tools. Working through our independent design studio, Aaron and I led the end-to-end development of their new website—managing everything from discovery through launch.

I interviewed stakeholders, developed case studies, wrote all UX and site content, and built a scalable messaging system rooted in clarity and care. I also outlined long-form content like white papers and created a “project bible” to align design, dev, and leadership.

The site earned Awwwards Site of the Day and became a benchmark for thoughtful, user-centered digital health storytelling.