A person with long dark hair wearing a light brown top, seated outdoors in front of a building with some greenery and a glass door behind them.

Hello–
I’m Christen.

I am a writer, strategist and project manager who believes in the power of thoughtful, well-crafted content.

I help brands and creative teams bring clarity, momentum, and meaning to their work.

Scroll on to see my work.

RECENT WORK

Projects I’ve shaped across content, creative, and operations — from full brand builds to editorial campaigns.

FUNCTION HEALTH

Creative Project Manager
Led project management for a full brand refresh—including brand guidelines, a new website, and asset delivery across marketing campaigns. The site was built in preparation for a Series A funding round and contributed to growing the company from 30,000 to 130,000 members. Collaborated closely with design, copy, and go-to-market teams to keep momentum strong from kickoff to launch.

Person holding a smartphone displaying a health app interface, featuring a message about owning your health and offering lab tests and insights for $499. Includes a 'Join the waitlist' button.
Logo design featuring the word "Function" with a circle and diagonal stripes on the left, surrounded by design measurements.
Website homepage of a company called Significo, featuring the text 'Crafting a new paradigm of healthcare, one that is,' along with words like 'useful,' 'empowering,' and 'human' in a large font. Circular photos of diverse people are interspersed among the text. Navigation options include Solutions, About, Insights, Team, Careers, and a Contact Us button. The page suggests building software and tools for real people and real lives.

SIGNIFICO


Creative Project Manager & Writer
Directed content strategy and production for an Awwwards-winning healthtech site. Conducted stakeholder interviews, developed editorial guidelines, managed a detailed project bible, provided creative feedback and oversaw the design timeline and production from kickoff through launch.


Creative Project Manager
Oversaw a full creative refresh from early brand discovery through final delivery of visual and messaging systems. Supported content development, team syncs, and weekly approvals to ensure brand consistency.

DR. MARK HYMAN

"Smile With Calexo" text with abstract smiley face on orange background.

CALEXO

Content Strategist, Writer, Project Manager.

Directed content strategy and production for an Awwwards-winning healthtech site. Conducted stakeholder interviews, developed editorial guidelines, managed a detailed project bible, provided creative feedback and oversaw the design timeline and production from kickoff through launch.

Commune Media

Multimedia Content Developer

Developed course content in collaboration with wellness teachers through fact-checking, scripting support, and photography. Wrote email marketing content and produced book excerpts from leading health and wellness titles. Shaped the 2020 Wellness Summit by curating and editing materials into a cohesive, narrative-driven experience. Edited & managed the production of Communion: 2020 and the middle path back to reason, morality and each other.

Roundglass

Course Developer & Script Writer

Developed original course content in collaboration with wellness teachers across India and the U.S. Responsibilities included interviews, scriptwriting, lesson structure, and editorial oversight to shape cohesive, accessible learning experiences rooted in mindfulness and holistic well-being.

Blue Uprising PAC

Surfboards arranged on sandy beach spelling 'VOTE' with waves approaching.

Communications Director

Led content strategy and communications for an ocean advocacy political action committee. Wrote fundraising emails, campaign mailers, and created social content that helped flip four congressional districts. Developed influencer campaigns and grassroots messaging that raised $73K+ in small donations and secured over $1M in in-kind support.

“My work lives at the intersection of story, systems, and soul — creative strategy that feels as good as it functions.”

WHAT I DO

Content strategy

I clarify your voice, message, and purpose.
→ So your audience gets it — and sticks around.

Project Management

I lead timelines, workflows, and cross-functional collaboration.
→ So your team moves forward with clarity, alignment, and trust.

Editorial Development

I create stories, scripts, and content with clarity and flow.
→ So your content educates, inspires, and actually gets finished.

creative direction

I guide brand visuals, tone, and experience with intention.
→ So everything feels cohesive — and emotionally resonant.

Copy & Content

I craft thoughtful copy from wireframe to launch.
→ So your site is clear, usable, and conversion-ready.

Brand Messaging

I build the toolkit: voice guides, story pillars, and messaging.
→ So your brand speaks consistently across every touchpoint.

Photography

  • Two women in a field of purple flowers, one smelling a flower, both wearing light-colored dresses.

    Clean Beauty Course | Commune Media

    Supported the Clean Beauty course with featuring Sophie Jaffe and Joy Reese. Shot photography, course outline development, fact-checking, and structured content creation.

  • Man with a beard and bare chest outdoors, with mouth open and hand raised, surrounded by greenery.

    Wim Hof | Commune Media

    Photographed the Ice Man for Commune Media’s Wim Hof Method course & marketing imagery.

  • Cover of Honolulu Weekly with a close-up of a young boy and girl facing the camera, text "Nation" below.

    Cover - Honolulu Weekly

    Photographed cover story for Honolulu Weekly.

  • Two people practicing meditation on a bench outdoors with mountains in the background.

    Rodney Yee & Colleen Saidman Yee | Commune Media

    Photographed Yoga instructors Rodney Yee and Colleen Saidman Yee for Urban Zen course for Commune Media.

  • Person outdoors laughing and holding a pink flower under trees.

    Scott Schwenk | Commune Media

    Photographed instructor Scott Schwenk for One Commune course Abundant Joy.

  • Woman in white attire with headscarf and jewelry seated on wooden platform

    Wanderlust Festival Photography

    Photographed nation-wide Wanderlust festivals with both digital and film cameras.

  • Person relaxing in a hanging wicker chair with a cozy blanket in a bright room.

    HugLife Kickstarter

    Creative direction, editing, photo and video production for weighted blanket Kickstarter.

  • Cover of Honolulu Weekly featuring a man with a lei, wearing an Aloha shirt. The headline reads "Why Not Him? Special Election 2010." Blue circle text: "Adult Education Guide Page 15."

    Honolulu Weekly

    Phootgraphed cover story for Honolulu Weekly.

  • Cover of Honolulu Weekly featuring a woman in an orange shirt and white skirt dancing. Text highlights topics like "Ōlelo kuhi kino," "Body language," "Preservation," and "Modernism."

    Honolulu Weekly

    Photographed cover story for Honolulu Weekly.

  • Waterfall cascading down a rocky cliff with greenery, and a person standing in a pool at the base.

    Women of the Grand | 32mm Film

    16 day all women rafting trip on the Colorado River captured on film.

Get in touch

Awards & Recognition

  • Function Health, 2024
    Role: Creative Project Manager
    Led the campaign’s creative operations—from timeline and asset management to team alignment—for this moving digital piece that earned a Webby nomination.

  • Healthtech website, 2022
    Role: Senior Content Strategist
    I defined editorial voice and UX content for the site, managed content QA, and collaborated across design and development to deliver an award-winning digital experience.

  • Cannabis beverage brand, 2020
    Role: Creative Strategist
    Led brand tone development, editorial direction, and creative strategy for Calexo’s visual-first website, contributing to its Awwwards recognition.

  • Role: Producer & Writer
    Co-created two short films that won audience and jury awards in this fast-paced local film festival known for its 48-hour production window.

  • Role: Guest Judge
    Invited by Unsplash to review and select standout photography submissions across categories, recognizing excellence in open-source visual storytelling.

Editorial Projects

  • Couple holding hands under pastel decorations on "This Modern Romance" book cover.

    This Modern Romance

    Co-authored This Modern Romance, a visual guide to the art, technique, and business of engagement photography, in collaboration with photographer Stephanie Williams.

  • A webpage from Walmart featuring a photography guide. The title reads "Photography 101: a quick guide to composition and lighting." The page includes various images, such as a woman outdoors holding a camera, a person walking in a field, and a young woman in front of a wood-patterned background. The guide discusses photography tips like the rule of thirds, using leading lines, creating negative space, avoiding harsh lighting, and capturing the golden hour. The layout includes a mix of text, images, and navigation links at the top and bottom.

    Photography Articles

    Wrote photo-focused articles and shoppable editorial for Walmart eCommerce, blending SEO strategy with seasonal storytelling to drive engagement and conversions.

  • Text excerpt titled "The Power of Co-Regulation" by Nicole LePera, discussing human relational dynamics, unconscious social interactions, and stress responses. Emphasizes evolutionary nature, unseen signals, and need for safety in relationships.

    Book Excerpts

    Crafted compelling book excerpts for digital campaigns and newsletters, distilling key ideas to drive engagement and align with Commune Media’s brand voice.

  • Website page showcasing various farms across the United States, detailing locations and descriptions for SunFed Ranch in Sacramento, CA; Lucky Dog Ranch in Dixon, CA; DeyDey's Best Farm Fresh in Buellton, CA; Bear River Valley Beef in Ferndale, CA; DG Langley Farms in Petaluma, CA; and BisonBison Co. in Rapid City, SD. Features include sustainable practices and specific types of livestock.

    Site Copy

    Wrote full site copy for AgLocal, a startup connecting consumers to sustainable meat from independent farms, with messaging focused on transparency, trust, and ethical sourcing.

  • Website page featuring a recipe article titled 'A salad for every season' from Walmart. The page includes an image of hands preparing a salad with greens and prosciutto. Featured sections are recipes, tips, and related links. An advertisement for Brita water is on the side.

    Editorial Manager for Walmart Ecommcerce

    Developed articles, slideshows, and content for Walmart eCommerce.

  • Surf magazine page featuring organic fruits and surfing, emphasizing organic food benefits. Text discusses sustainability, pesticide effects, and offers resources for buying organic. Fruits include pineapple, bananas, oranges, lemons, strawberries, and coconut.

    Freesurf Magazine

    Wrote articles for Hawaiian Surf Magazine.

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